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Deckers sues Target, Iconix for trademark infringement

Deckers Outdoor Corp. has filed legal charges against big-box retailer Target Corp. and brand management firm Iconix Brand Group Inc. for allegedly infringing two of the footwear producer's trade dresses.

In a complaint filed with the U.S. District Court for the Central District of California, the company claimed two shoe designs by Mossimo, a brand owned by Iconix and whose products are sold at Target, violated trade dresses Deckers patented for its UGG Bailey Button boots and its Sanuk Yoga Sling sandal.

Deckers also accused both companies of unfair competition and of deliberately trying to "exploit" Deckers' reputation.

Deckers is seeking damages for the violation and is looking to be awarded all profit both companies earned from the products. It is also demanding that both companies recall the products and immediately cease manufacturing, importing, advertising, distributing and selling the items.

The footwear company also sued 10 defendants whose names it could not provide as it is "unaware of [their] names and true capacities" for encouraging Iconix and Target's actions.

In December, Deckers filed a similar lawsuit against online retailers in China for allegedly selling counterfeit versions of its UGG products.