Here are the most read stories of the week.

Comcast not eyeing national OTT offering

Despite recent media reports that indicated Comcast Corp. was securing digital rights on a national scale, perhaps signaling a plan to launch a future streaming bundle, sources close to the matter told S&P Global Market Intelligence that the company will continue to focus on its core cable business.

How Goodell's new game plan could impact NFL TV partners

NFL commissioner Roger Goodell wants to decrease the number of commercial breaks and reduce the promotional activities by network rights-holders as part of the league's plan to speed up the game's pace.

A new twist on the in-home theatrical release proposition

Technology startup XCINEX believes it has a solution to help theaters and studios negotiate an early digital windowing strategy, potentially ending an industry stand-off that has limited digital release options for movies still in theaters.

AI exec: 'Audiences do not want more targeted ads'

S&P Global Market Intelligence sat down with Martin Adams, co-founder and CEO of Codec, to discuss how AI can significantly improve ad targeting and the integration of big data into ad-buying decisions.

Independent operators near OTT deals

Many attendees representing small and midsize independent communications providers at this year's American Cable Association Summit in Washington told S&P Global Market Intelligence they are exploring opportunities to integrate over-the-top services with their video platforms.