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JD.com, Hydoo agree to strategic collaboration

Chinese online retailer JD.com Inc. and trade center operator Hydoo International Holding Ltd. entered into a strategic collaboration agreement spanning logistics, financial and e-commerce services, Hydoo said in a Feb. 26 filing to the Hong Kong stock exchange.

Under the five-year pact, JD and Hydoo plan to integrate online and offline commerce in order to establish "boundless trade cities" around China, targeting second- and third-tier cities which are smaller and less developed than the country's top-tier cities such as Beijing and Shanghai.

The companies' logistics systems will be combined to improve service to merchants in Hydoo trade centers, and JD will also incorporate its warehouse storage and operation system into Hydoo's warehouses.

The collaboration will also provide Hydoo trade center merchants with financial services including supply chain finance and consumer finance.

In addition, the companies will set up a business-to-business and online-to-offline platform, and JD will supply products for Hydoo's online stores. JD will guide Hydoo merchants through opening online shops on JD.com, while Hydoo will help JD.com sellers launch physical stores.

Other initiatives include the development, management and support of apps related to the services under the partnership, and the promotion of the agreement's trade cities concept across China.