JPMorgan Chase & Co. opened its first retail branch in South Carolina and revealed its plans to establish up to seven new branches, 14 ATMs and hire up to 50 employees in the Greenville area over the next three years.

The newly opened branch is at 1075 Tiger Blvd. in Clemson.

JPMorgan Chase already has a commercial and private banking presence in the Greenville market. The bank recently opened a retail branch in North Carolina as it targets a network of branches with 40 locations in the state.