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JD.com signs deal to sell £2B worth of British goods in China

JD.com Inc. said Feb. 1 that it plans to sell £2 billion worth of U.K. goods to Chinese consumers on its e-commerce platform in the next two to three years.

The deal signed with the U.K.'s Department of International Trade, which coincided with British Prime Minister Theresa May's visit to China, is aimed at helping more British brands access the Chinese market.

Also under the agreement, JD will launch campaigns for seasonal products and has scheduled a 24-hour sales event for British products to take place in April.

The company said the number of U.K. brands offered on JD.com has doubled to more than 90,000 over the last two years, with 100% year-over-year sales growth in 2017. It also noted that sales of British household products and home textiles in 2017 were 23.5x more than those in 2016, while furniture increased by 11.8x during the same period.

Sales of the Dyson brand grew more than 60-fold over the past three years, JD added, with the Dyson hairdryer recording more sales during the first hour of the Singles' Day shopping event Nov. 11, 2017, than over the first 10 months of the year.

Along with Dyson, Burberry Group Plc, POLO, Clarks, Johnnie Walker and Lipton are some of the most popular British brands on the JD.com platform.

According to JD's analysis of its more than 266 million customers, Chinese male consumers tend to buy kitchenware, gifts and suitcases from British labels, while Chinese female consumers prefer U.K.-branded personal products such as maternal and infant care goods, and cosmetics.

The U.K. agreement follows similar deals that JD inked with France and Canada to introduce more imported goods to Chinese online shoppers.