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Reckitt Benckiser invests in healthcare app Your.MD

Reckitt Benckiser Group PLC announced Aug. 2 that it made a strategic investment in London-based healthcare startup Your.MD Ltd. for an undisclosed amount.

Under the partnership, the two companies aim to expand free, smart self-care solutions worldwide via the Your.MD app.

"Our investment and partnership recognize that people are increasingly seeking personalized, always-on, mobile & data-driven healthcare products and services," Aditya Sehgal, COO of Reckitt Benckiser's health business, said in a statement.

Your.MD co-founder and CEO Matteo Berlucchi added that the company will use the investment to accelerate its product launches as well as improve people's access to pre-primary care.