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Sephora to add 35 new stores in US

French makeup, skincare, and hair care products retailer Sephora SA said March 11 that it will launch 35 new stores across the U.S. in 2019.

The LVMH Moët Hennessy Louis Vuitton SE-owned company will start the expansion with a store opening in New York's Hudson Yards development on March 14.

Sephora opened its first store in the U.S. in New York's Soho neighborhood in 1998, according to its website.

Additional Sephora locations will open in 32 cities, including Charlotte, N.C.; Los Angeles and Palm Springs, Calif., and seven other cities in California. The stores will have a range of beauty services and digital tools for customers, on top of Sephora beauty products.

The cosmetics retailer said it will partner with luxury treatment center OrangeTwist in late 2019 for three of the beauty products retailer's locations in California. Under the planned partnership, OrangeTwist's curated menu of body, face and skin treatments will be available in an adjacent location connected to Sephora stores in San Diego and Los Angeles.

Sephora currently operates approximately 2,300 stores in 33 countries, including 430 in the Americas.