Brookfield Property Partners LP is making a $5 million equity investment in Allied Esports Entertainment Inc. in exchange for a stake in the electronic sports entertainment company.
As part of a strategic alliance between the parties, Brookfield Asset Management Inc.'s global real estate operating arm will feature Allied Esports' new on-mall electronic sports venue concept at its existing retail locations. The parties will work together to design dedicated esports venues and gaming experiences for all-level tournament plays.
The initial sites at Brookfield Property would follow Allied Esports' first on-mall location at Simon Property Group Inc.'s Mall of Georgia.
Allied Esports recently established the on-mall venue concept to complement its flagship site, HyperX Esports Arena Las Vegas, and its global brick-and-mortar and mobile facilities that are part of the Allied Esports Property Network.