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Fenty Beauty opens flagship store on Alibaba's Tmall

Cosmetics label Fenty Beauty has opened a flagship store on Alibaba Group Holding Ltd.'s online platform Tmall Global.

The move is part of the company's distribution expansion in Asia, according to a Sept. 5 post on Alibaba's blog, Alizila.

In a statement, the makeup brand said it expects the new store to make its products more accessible to Chinese consumers.

Singer Rihanna launched Fenty Beauty in 2017 in partnership with LVMH Moët Hennessy Louis Vuitton SE's Kendo Brands.