FOX Bet inked a multiyear pact that makes it an authorized gaming operator with Major League Baseball.
Under the deal, financial terms of which were not disclosed, FOX Bet also will launch an MLB version of FOX Sports Super 6, the free-to-play predictive contest, in time for Game 3 of the American League Championship Series on Oct. 15 between Houston and the New York Yankees.
FOX Bet is an online and mobile sports betting product developed in the U.S. between The Stars Group Inc. and Fox Corp.'s FOX Sports. FOX Bet is currently operating online and through mobile offerings in New Jersey and Pennsylvania, where it also opened a retail sportsbook in the Poconos on Sept. 9. FOX Bet plans to expand its business nationwide as additional states legalize online sports betting in the wake of the U.S. Supreme Court striking down a law that had limited the practice to Nevada.
The FOX Sports Super 6 free-to-play game launched nationwide in September around NFL and college football contests, giving players a chance to win $250,000 each week. Participants answer questions about who will win the game and six multiple choice questions around the contest in question, affording players a chance to split the prize money.
Through the MLB agreement, FOX Bet, which also has partnerships with the NBA and the NFL, has the right to use baseball's official data feed and league marks across its sports betting app.
Earlier this month, Flutter Entertainment PLC agreed to acquire The Stars Group in an all-stock transaction that would create an €11.7 billion global leader in sports betting and gaming. The combination is expected to be finalized in the second or third quarter of 2020, subject to shareholder approval and relevant merger control, foreign investment and gaming related approvals in the U.K., Ireland, Australia, the U.S. and Canada.
In connection with the deal, Flutter has entered into deals with FOX Sports and Fastball Holdings LLC and Boyd Interactive Gaming LLC, Flutter's co-shareholders in the FanDuel Group.
Under the deal, FOX Sports will have the right to acquire an approximate 18.5% equity interest in FanDuel Group at its market value in 2021, which will be structured as a 10-year option from 2021, subject to a carrying value adjustment.