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IClick partners with Japan-based public relations group for marketing services

Online marketing technology platform iClick Interactive Asia Group Ltd. partnered with Vector Inc. to provide integrated marketing and smart retail services.

According to an Aug. 5 news release, the partnership will target Chinese consumers in Japan and will concentrate on market sectors including restaurants, shopping, tourism boards and airports.

As part of the partnership, iClick will use its proprietary platform, which uses artificial intelligence to predict consumer behavior. Vector will oversee the market strategy, customer relationships and marketing content production.

Vector is a Japan-based public relations group.