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Microsoft, Adobe extend partnership to China

Microsoft Corp. and Adobe Systems Inc. extended their global partnership to China.

The companies also outlined native technology integrations between Adobe Experience Manager and Microsoft Azure, Adobe Campaign and Microsoft Dynamics 365, and Adobe Analytics and Microsoft Power BI, according to a March 26 news release.

The expansion into China enables the global availability of Adobe Experience Cloud, which will run on Microsoft Azure operated by 21Vianet, a carrier-neutral cloud provider.

Adobe and Microsoft will integrate their data models into a standard data model that defines and unifies the language for marketing, sales and services data.