China has approved the merger of its state television and radio networks into one mega broadcaster, a person familiar with the matter told Bloomberg News.
China Central Television, China Radio International and China National Radio will be consolidated into a new broadcaster called Voice of China, a nod to federally funded Voice of America in the U.S.
The consolidated group was designed to "strengthen the party's ability to shape public opinion and would serve as a key vehicle for China to project its image to the world," according to a source.
With CCTV having at least 10,000 employees, China Radio International having 2,000 workers and China National Radio with more than 2,100 staff members, Voice of China will be one of the world's biggest broadcasters, the report said.
China earlier announced an overhaul of its governmental structure, including moves which could tighten the ruling Communist Party's control of the media. The existing regulator, the State Administration of Press, Publication, Radio, Film and Television will be abolished in a bid to "strengthen publicity work, strengthen the management of important propaganda area, and give full play to the role of radio and television media," State Councilor Wang Yong said.