AppsFlyer Ltd. raised $210 million from a series D funding round, led by growth equity firm General Atlantic Service Co. LP.

Existing investors Qumra Capital, Goldman Sachs Private Capital Investing Group, Deutsche Telekom Capital Partners Management GmbH, Pitango Venture Capital and Magma Venture Partners also participated in the fundraising activity.

AppsFlyer also appointed General Atlantic's Alex Crisses, managing editor, and Anton Levy, co-president and global head of technology, to the board.

AppsFlyer develops a mobile app measurement platform that allows brands, developers and advertising agencies to measure and optimize mobile customer acquisition.