trending Market Intelligence /marketintelligence/en/news-insights/trending/pW2SDV_mcZJfQvV3JdC_GA2 content esgSubNav
In This List

Viacom, Roku join forces

Podcast

Next in Tech | Episode 171: Concerns About Fraud Drive AI Investment

Podcast

MediaTalk | Season 2
EP 16 - Streamers' Quest for Profitability: Ads vs. Price Hikes

Podcast

Next in Tech | Episode 170: Corporate Language Analysis in Pride Month

Podcast

MediaTalk | Season 2
EP 15 - Talking a 'Transformational' Upfront with A&E


Viacom, Roku join forces

Viacom Inc.struck a deal to use aggregated audience insights from to provide targetedadvertising on the Roku platform.

The deal will make Viacom the first programmer to leverageaggregate data from Roku to deliver messages to custom audience segments on theRoku platform, according to an April 28 news release.