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In This List

Most read: Analysts question Netflix strategy; Salem Media sells stations

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Most read: Analysts question Netflix strategy; Salem Media sells stations

Here are the most read stories of the week.

Analysts question Netflix strategy as costs and competition grow

Netflix Inc. is having a challenging 2019, with below-guidance subscriber growth, controversial show cancellations and the loss of popular content such as "Friends." This has some analysts questioning the company's strategy amid growing competition.

Data Dispatch EMEA: For BBC, ITV's new BritBox, diversity may hold key to Netflix challenge

When public service broadcasters ITV PLC and the British Broadcasting Corp. launch their joint streaming service BritBox later this year in the U.K., they will be competing head-to-head with incumbents such as Netflix on multiple fronts. That includes delivering large doses of on-screen diversity that rival streamers are already producing.

Relevant Radio buying 9 AM stations, 4 FM translators from Salem Media

Salem Media Group Inc. agreed to sell nine AM stations and four FM translators in eight markets to Relevant Radio for about $8.7 million. The markets include Boston, Atlanta, Houston, Dallas, San Antonio, St. Louis, Denver and Youngstown, Ohio.

Data Dispatch EMEA: Vodafone's cell towers spinoff plans welcomed by analysts

Despite several recently failed telecom tower IPOs, Vodafone Group PLC's decision to spin off its European mobile masts with plans for a stock market flotation is being met with optimism by analysts and industry experts. 5G technology is among the factors that could see Vodafone succeed where other tower companies have failed, analysts said.

Comcast Spotlight unveils attribution tool for local TV advertising

Comcast Spotlight LP, the advertising sales division of Comcast Cable Communications LLC, unveiled Instant Impact, a new attribution tool for advertisers to track a campaign's impact on digital activity. Instant Impact allows advertisers to access a custom dashboard to filter data by zones, creative, weekday or daypart, in order to increase sales.