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AmazonBasics leads Amazon's private-label brand sales, analytics company says

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AmazonBasics leads Amazon's private-label brand sales, analytics company says

Amazon.com Inc.'s private-label line AmazonBasics recorded the most sales among all of the e-commerce giant's private-label brands in 2017, according to a Dec. 20 report by market intelligence company One Click Retail.

AmazonBasics covers a wide range of product groups, including home electronics items and home office supplies, as well as an assortment of products ranging from linens and luggage to pet supplies and water filters. The private-label brand's estimated sales were over $400 million year-to-date, which makes up about 85% of total Amazon private-label brand sales in the U.S., according to the report.

Pinzon by Amazon, the e-commerce platform's bath and bedding brand, came in second with sales growing by an average of 10% weekly since late August.

AmazonBasics and Pinzon's strong performance made Amazon's Home category the top private-label brand product group, with over $80 million in sales predicted in 2017. The category is expected to surpass the Electronics segment, which is estimated to generate $70 million in sales.

Whole Foods Market Inc.'s 365 Everyday Value brand ranked fourth in the private brand list, with an estimated $10 million in sales at an average weekly growth of 9%. The research company said 365's growth led to a drop in sales for Amazon's Happy Belly brand, making 365 the company's new official snack food brand. Happy Belly has since shifted its focus to selling coffee and spices, according to the report.

The e-commerce company launched 30 private-label brands in 2017, including furniture brands Rivet and Stone & Beam, which are estimated to reach combined sales of $300,000, according to One Click Retail.