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Seven Stars Cloud buys influencer marketing platform Grapevine Logic

Seven Stars Cloud Group Inc., which will be renamed Ideanomics, has acquired Grapevine Logic Inc., an end-to-end influencer marketing platform.

Seven Stars Cloud, a global financial technology and asset digitization services company, said that the acquisition will play a crucial role in its consumer asset digitization strategy.

Grapevine's platform has helped over 4,700 brands engage with more than 177,000 social influencers, who are able to collectively reach over 3.2 billion followers.

Seven Stars Cloud will pursue celebrity tokenization opportunities brought about by the acquisition, which may include and facilitate access to merchandise and exclusive interactions, along with other value-added services as influencers become more popular.

Seven Stars Cloud will also apply artificial intelligence and blockchain-enabled technologies such as smart contracts and the tokenization of assets to Grapevine's current ecosystem and existing social media influencer business model to improve how influencers and celebrities engage with fans, brands and communities globally.

Financial details of the deal were not disclosed.