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Iflix appoints CEO for MENA ops

Iflix appointed John Saad CEO for MENA.

Nader Sobhan, who previously served in that role, will become the company's strategic adviser. He will work closely with iflix co-founder and CEO Mark Britt.

Since the streaming service's MENA launch in June, it has expanded into eight markets. Iflix MENA has also entered into a joint venture with Kuwaiti telco Zain Group to launch iflix Arabia.