Iflix appointed John Saad CEO for MENA.
Nader Sobhan, who previously served in that role, will become the company's strategic adviser. He will work closely with iflix co-founder and CEO Mark Britt.
Since the streaming service's MENA launch in June, it has expanded into eight markets. Iflix MENA has also entered into a joint venture with Kuwaiti telco Zain Group to launch iflix Arabia.