trending Market Intelligence /marketintelligence/en/news-insights/trending/Owex1qj2W9GSQMk-06SVsw2 content esgSubNav
In This List

Editor's picks: VR market forecast for 2020; US ISP speeds for Netflix


MediaTalk | Season 2
Ep.1: Broadcast's Big Year


MediaTalk | Season 2: Back in 2024!


Global 5G Survey 2023 Fixed wireless access growing but mid-band still No 1


Essential IR Insights Newsletter Fall - 2023

Editor's picks: VR market forecast for 2020; US ISP speeds for Netflix

Here are the editor's top picks for the week.

VR market forecast to grow in 2020 on new headsets, tech advancements

The virtual reality headset market is set for a global resurgence in 2020, as analysts expect new headsets launched this year will appeal to a wider range of users. 2019 marked a transitional year for VR: Unit sales continued to fall, though at a slower pace than in 2018, while revenue improved following new headset releases from Facebook Inc.'s Oculus, HTC Corp. and Valve Corp.

Data Dispatch: US ISP speeds for Netflix streaming slow down in November

Prime-time Netflix Inc. streaming speeds slowed for several top U.S. internet service providers in November, leading the U.S.'s overall rank to slip two places in a country-by-country comparison of the fastest Netflix experience. Verizon Communications Inc.'s Fios retained its No. 1 spot for providing the fastest streaming experience among the big U.S. ISPs.

Data Dispatch EMEA: UK general election puts Facebook's political ads policy to the test

The U.K.'s first general election since Facebook launched a database of political ads on the site shows the three main parties have very different social media strategies. The Conservatives, Labour and Liberal Democrats spent a total of almost £2.3 million since Facebook launched the Ad Library in October 2018, according to data collected by S&P Global Market Intelligence.

NBCU on pace to break $1.2B Olympic ad sales record for Tokyo Games

NBCUniversal Media LLC is on pace to break its Olympic ad sales record, with national ad sales for the Tokyo Games set to surpass the $1.2 billion record set by the 2016 event in Rio de Janeiro. Buoyed by a host of first-time Olympic buyers, Comcast Corp.'s programming unit has already secured national advertising commitments of more than $1 billion.

Digital companies stoking worldwide ad spending growth

Media agency executives pointed to outlays by Facebook, Netflix, Google LLC and Inc. as driving ad expenditures, including schedules on TV. Facebook, Amazon, Netflix, Google, eBay Inc., IAC/InterActiveCorp, Uber Technologies Inc. and BV are among the biggest digital and tech spenders, advertising executives said at an industry conference.