Here are the editor's top picks for the week.
VR market forecast to grow in 2020 on new headsets, tech advancements
The virtual reality headset market is set for a global resurgence in 2020, as analysts expect new headsets launched this year will appeal to a wider range of users. 2019 marked a transitional year for VR: Unit sales continued to fall, though at a slower pace than in 2018, while revenue improved following new headset releases from Facebook Inc.'s Oculus, HTC Corp. and Valve Corp.
Data Dispatch: US ISP speeds for Netflix streaming slow down in November
Prime-time Netflix Inc. streaming speeds slowed for several top U.S. internet service providers in November, leading the U.S.'s overall rank to slip two places in a country-by-country comparison of the fastest Netflix experience. Verizon Communications Inc.'s Fios retained its No. 1 spot for providing the fastest streaming experience among the big U.S. ISPs.
Data Dispatch EMEA: UK general election puts Facebook's political ads policy to the test
The U.K.'s first general election since Facebook launched a database of political ads on the site shows the three main parties have very different social media strategies. The Conservatives, Labour and Liberal Democrats spent a total of almost £2.3 million since Facebook launched the Ad Library in October 2018, according to data collected by S&P Global Market Intelligence.
NBCU on pace to break $1.2B Olympic ad sales record for Tokyo Games
NBCUniversal Media LLC is on pace to break its Olympic ad sales record, with national ad sales for the Tokyo Games set to surpass the $1.2 billion record set by the 2016 event in Rio de Janeiro. Buoyed by a host of first-time Olympic buyers, Comcast Corp.'s programming unit has already secured national advertising commitments of more than $1 billion.
Digital companies stoking worldwide ad spending growth
Media agency executives pointed to outlays by Facebook, Netflix, Google LLC and Amazon.com Inc. as driving ad expenditures, including schedules on TV. Facebook, Amazon, Netflix, Google, eBay Inc., IAC/InterActiveCorp, Uber Technologies Inc. and Booking.com BV are among the biggest digital and tech spenders, advertising executives said at an industry conference.