Viacom International Media Networks U.K. will launch Paramount Network in the U.K. on July 4, Variety reported June 8.
The free-to-air channel, which offers a mix of content, will be scheduled and programmed by Britain's Channel 5 (UK) editorial team under the direction of Ben Frow, director of programs for Channel 5.
Jill Offman, executive vice president of Comedy Central (US) and Paramount Network International, is overseeing the international rollout of the network, according to the report.
Viacom International Media Networks U.K. and Channel 5 are owned by Viacom Inc.
