trending Market Intelligence /marketintelligence/en/news-insights/trending/or6sq3timk9nfjyznf8hrq2 content esgSubNav
In This List

Quotient to buy marketing company

Blog

Broadcast deal market recap 2021

Blog

Volume of Investment Research Reports on Inflation Increased in Q4 2021

Blog

Price wars in India: Disney+ Hotstar vs. Amazon Prime Video vs. Netflix

Blog

Using ESG Analysis to Support a Sustainable Future


Quotient to buy marketing company

Quotient Technology Inc. agreed to buy Ahalogy, a marketing company that delivers content across social media channels for consumer packaged goods brands.

Quotient will pay about $20 million cash in upfront consideration. Additionally, contingent consideration of up to $30 million in cash may become payable upon the achievement of certain financial metrics from closing through the fourth quarter in 2019. The deal is expected to close in June 2018.

The deal is expected to help Quotient improve its performance media services for consumer packaged goods and retailers, the company said June 1. Bob Gilbreath, who co-founded Ahalogy in 2012 and serves the company as CEO, will continue to run the Ahalogy team.

Quotient Technology is a digital promotions, media and analytics company.