Quotient Technology Inc. agreed to buy Ahalogy, a marketing company that delivers content across social media channels for consumer packaged goods brands.
Quotient will pay about $20 million cash in upfront consideration. Additionally, contingent consideration of up to $30 million in cash may become payable upon the achievement of certain financial metrics from closing through the fourth quarter in 2019. The deal is expected to close in June 2018.
The deal is expected to help Quotient improve its performance media services for consumer packaged goods and retailers, the company said June 1. Bob Gilbreath, who co-founded Ahalogy in 2012 and serves the company as CEO, will continue to run the Ahalogy team.
Quotient Technology is a digital promotions, media and analytics company.
