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Philip Morris appoints chief product officer

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Philip Morris appoints chief product officer

Philip Morris International Inc. said it appointed Bin Li chief product officer, effective Aug. 1.

Li, who will report to the tobacco-maker's CEO André Calantzopoulos, will oversee the development of reduced-risk products, including iQOS smoke-free devices.

This appointment follows the company's May announcement of creating new leadership roles, including chief consumer officer, chief new ventures officer and chief life sciences officer, in a bid to pursue its vision of a smoke-free future.

The executive, who previously worked with consumer electric companies like Harman International Industries Inc., will be responsible for the research, development, maintenance and manufacturing of the electronics technology pipeline for the cigarette-maker.