JD.com Inc., through its subsidiary Beijing JD Century Trading Co. Ltd, entered into a strategic cooperation agreement with home decoration service and product provider SSLJ.com Ltd. to expand in their respective markets.
The partnership is expected to enhance the companies' operational efficiency, reduce costs and implement market expansion strategies, according to a Feb. 6 announcement. SSLJ will distribute its products through JD's e-commerce platform and cooperate with the company in the field of smart homes.
SSLJ also plans to invest in JD's platform for advertising. In turn, it will have priority to distribute new products on JD's sites, including JD Mall and JD Crowdfunding, and the e-commerce giant will match SSLJ with its target customers.
