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Macy's acquires minority stake in tech retailer B8ta

Macy's Inc. said June 12 that it acquired a minority stake in technology retailer B8ta, which the department store retailer will use to expand The Market @ Macy's, its new pop-up shop concept.

B8ta, founded in 2015, helps shoppers try out products in-store. Financial details of its deal with Macy's were not disclosed.

The move will allow The Market @ Macy's to speed up expansion. The concept is available at 10 Macy's locations and features a rotation of different brands each showcasing their products in a designated space.

In May, the department store chain acquired New York-based Story, a theme-based store that reinvents itself every four to eight weeks.