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Report: Facebook to highlight Instagram, WhatsApp ownership through rebranding

Facebook Inc. is aiming to unify its apps by adding its name to its Instagram and WhatsApp brands, The Wall Street Journal reported, citing multiple sources.

Specifically, the social media giant's apps would include a "from Facebook" tag. Both apps would also have Facebook's name in its marketing content.

Facebook spokeswoman Bertie Thomson told the Journal that the company's intention with the rebranding plan is to be "clearer about the products and services that are part of Facebook."

Internal discussions on rebranding the Facebook-owned apps began in 2018, but some senior executives opposed the plan, the report said, citing former employees and insiders.

Some of the executives argued that Instagram and WhatsApp are doing well and a rebranding may hurt these companies.

Another source with access to the findings of the social media company's marketing research said Instagram users gave lower rating to the app upon knowing that it is owned by Facebook.

Facebook also changed the corporate email address of its employees to "@fb.com" at different divisions within the company.

Meanwhile, employees for Instagram's Direct messaging service were reportedly told about a plan to shift them to the Facebook Messenger team, according to the report, citing two sources.