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Apple overhauling privacy controls, launches iOS 11.3 update

Apple Inc. is overhauling its privacy controls in compliance with the European Union's General Data Protection Regulation that will go into effect May 25, Bloomberg News reported March 29, citing a company statement.

As part of an update to its web page for managing Apple IDs, the tech giant will let users download a copy of the data stored with the company, correct personal information, temporarily deactivate their account or delete it.

The changes will be rolled out for users in Europe in early May and will become available in other countries later.

Also, Apple's iOS 11.3 software update is now available on iPhones and iPads with new augmented reality experiences, new Animoji for iPhone X users, access to personal health records in the Health app and other features. Among other things, Apple Music will now stream music videos without being interrupted by ads.

The new update also lets customers view battery health and performance of their iPhone, the company said March 29. Users can also access Business Chat to connect with businesses via the Messages app.

To help users understand how their personal data may be used, iOS 11.3 and macOS 10.13.4 feature updated data and privacy information.

Apple CEO Tim Cook recently asked regulators and tech companies to work on privacy regulation in a bid to offer greater transparency to users about how their information is collected and shared.