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Whole Foods rolls out product search targeted to dietary preferences

Amazon.com Inc.-owned organic grocer Whole Foods Market Inc. on Jan. 3 launched a digital product catalog on its website that allows customers to search for items according to their dietary preferences.

The new online feature can be targeted to various preferences such as vegetarian, vegan, gluten-free, paleo-friendly, sugar-conscious, dairy-free, kosher, organic, low-sodium and low-fat. It also provides nutritional information, diet and allergen tags, and ingredient lists for the searchable products, in addition to specifying whether they are available at a nearby Whole Foods store.

The move follows a recent study conducted by Whole Foods, which found that almost a third of the chain's frequent customers did their shopping based on a specific dietary choice.