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Coca-Cola integrates IoT in 'connected coolers'

Coca-Cola Co. said March 20 that coolers in some of its markets are now equipped with internet of things-powered sensors that can track inventory in real time to help bottlers and retailers manage stocks, among other things.

The beverage giant's connected coolers, which were launched in Bulgaria in 2015, will be built with sensors and cameras that can monitor product inventory, manage energy efficiency and count the number of times a shopper opens a cooler door.

The coolers will also be Bluetooth-enabled, and the data it captures will be sent to the cloud, according to the release. The company said it also plans on using the coolers to send tailored coupons and offers to nearby customers through a mobile app.

The new IoT-enabled coolers will be trialed in Chicago and Dallas.