trending Market Intelligence /marketintelligence/en/news-insights/trending/OFcRF3290V8kjhuuCwJcog2 content esgSubNav
In This List

Report: Court tells Amazon to stop using 'Birkenstock' typos to lure customers

Video

S&P Capital IQ Pro | Powering Your Edge

Video

S&P Capital IQ Pro | Unrivaled Sector Coverage

S&P Capital IQ Pro | Powered by Expert Insights

Blog

Broadcast broker activities, H1'21


Report: Court tells Amazon to stop using 'Birkenstock' typos to lure customers

A court in Duesseldorf, Germany, ruled that Amazon.com Inc. cannot use searches for misspelled versions of German shoemaker Birkenstock's name to draw customers to its website, Reuters reported Dec. 29.

Citing German-language news magazine Der Spiegel, which was the first publication to report the ruling, Reuters said that the ruling will apply to "Birkenstok," "Bierkenstock," "Brikenstock" and similar misspellings. Birkenstock argued that Amazon used Google AdWords to secure results on searches for those terms, Reuters reported.

Amazon did not immediately respond to a request for comment on the ruling.

Birkenstock has said it plans to pull its products from Amazon's website, arguing that the e-commerce giant does not do enough to protect customers — and its brand — from counterfeit shoes for sale through its online marketplace. The footwear comany ordered a similar withdrawal from Amazon's U.S. website about one year ago.