trending Market Intelligence /marketintelligence/en/news-insights/trending/OFcRF3290V8kjhuuCwJcog2 content
Log in to other products

Login to Market Intelligence Platform

 /


Looking for more?

Contact Us
In This List

Report: Court tells Amazon to stop using 'Birkenstock' typos to lure customers

Southeast Asian broadband providers report varying performance amid COVID-19

Cable networks react to pandemic by cutting SG&A, programming costs

Strong Competition Remains For Thailand Digital Terrestrial TV Channel

ITU: Regulators discuss impacts of COVID-19 on policymaking


Report: Court tells Amazon to stop using 'Birkenstock' typos to lure customers

A court in Duesseldorf, Germany, ruled that Amazon.com Inc. cannot use searches for misspelled versions of German shoemaker Birkenstock's name to draw customers to its website, Reuters reported Dec. 29.

Citing German-language news magazine Der Spiegel, which was the first publication to report the ruling, Reuters said that the ruling will apply to "Birkenstok," "Bierkenstock," "Brikenstock" and similar misspellings. Birkenstock argued that Amazon used Google AdWords to secure results on searches for those terms, Reuters reported.

Amazon did not immediately respond to a request for comment on the ruling.

Birkenstock has said it plans to pull its products from Amazon's website, arguing that the e-commerce giant does not do enough to protect customers — and its brand — from counterfeit shoes for sale through its online marketplace. The footwear comany ordered a similar withdrawal from Amazon's U.S. website about one year ago.