trending Market Intelligence /marketintelligence/en/news-insights/trending/Oa6ZomlajHcU-d5BXQmLVw2 content esgSubNav
In This List

Procter & Gamble plans to buy women's personal care company Billie

Case Study

A Sports League Maximizes Revenue from Media Rights

Blog

Japan M&A By the Numbers: Q4 2023

Blog

Essential IR Insights Newsletter Fall - 2023

Case Study

A Corporation Clearly Pinpoints Activist Investor Activity


Procter & Gamble plans to buy women's personal care company Billie

Procter & Gamble Co. said Jan. 8 that it plans to acquire subscription-based, direct-to-consumer brand Billie Inc., whose products include shaving supplies and premium body care items for women.

Financial terms of the transaction were not disclosed, but the U.S. consumer goods maker said the move will strengthen its female grooming business and accelerate growth for Billie.

Procter & Gamble also expects the acquisition to help it develop new products designed for the specific needs of women.

Billie co-founders Georgina Gooley and Jason Bravman will continue to lead the brand.