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Amazon Fashion opens 1st UK pop-up store

Amazon.com Inc. announced Oct. 12 that Amazon Fashion will open its first U.K. pop-up store on Baker Street in London from Oct. 23 until Oct. 27.

The location, covering more than 3,000 square feet, will feature a selection of apparel brands and fashion items as well as a line of Amazon Fire tablets. It will also host events including showcases, musical performances and a panel discussion.

Items in the pop-up site can be bought in-store or by using the Amazon mobile app SmileCode's scanning technology, which enables users to have purchases delivered to their homes, workplaces or Amazon locker pickup addresses.