trending Market Intelligence /marketintelligence/en/news-insights/trending/NWPS0uTh8SJci4MS9wI95Q2 content esgSubNav
In This List

Norway's Orkla acquires porridge brand Pama from PepsiCo

Blog

Japan M&A By the Numbers: Q1 2022

Blog

Insight Weekly: M&A outlook; US community bank margins; green hydrogen players' EU expansion

Blog

Global M&A by the Numbers: Q2 2022

Blog

SEC Climate Disclosure Requirements Heating Up: How to Take Action


Norway's Orkla acquires porridge brand Pama from PepsiCo

Norwegian conglomerate Orkla ASA unit Orkla Foods Danmark A/S acquired porridge rice brand Pama from U.S. snacks giant PepsiCo Inc.

The financial terms of the deal were not disclosed, but Orkla said the deal includes the transfer of Pama's trademark, according to a Jan. 11 news release.

There will be no transfer of employees or production facilities under the deal, Orkla said.

Orkla Foods Danmark holds distribution rights to Pama products on behalf of PepsiCo in Denmark.

PepsiCo acquired the brand when it bought Quaker Oats Co. Inc. in 2001.

The investment follows Orkla Foods Danmark's recent purchase of bakery products maker Easyfood A/S for 330 million Danish kroner.

As of Jan. 11, US$1 was equivalent to 6.51 Danish kroner.