Hyundai Motor Co. created a new technology designed to assist hearing-impaired drivers on the road, according to a Jan. 10 news release.
The South Korean carmaker said the technology uses artificial intelligence to analyze external sound patterns.
The system employs Audio-Visual Conversion, which allows for safer driving by enabling communication with the external environment through visual portrayals of sound patterns. Pictograms on the driver's head-up display will notify them of warning sounds coming from emergency vehicles. Steering wheels are also equipped with multi-colored LEDs to help with navigation.
It also uses Audio-Tactile Conversion, which converts sound data into vibrations through the steering wheel to notify drivers of information about external environments, such as distance from oncoming objects.
Hyundai launched a video campaign titled "Quiet Taxi" to mark the launch of the new technology.