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Hyundai unveils AI-powered technology for hearing-impaired drivers

Hyundai Motor Co. created a new technology designed to assist hearing-impaired drivers on the road, according to a Jan. 10 news release.

The South Korean carmaker said the technology uses artificial intelligence to analyze external sound patterns.

The system employs Audio-Visual Conversion, which allows for safer driving by enabling communication with the external environment through visual portrayals of sound patterns. Pictograms on the driver's head-up display will notify them of warning sounds coming from emergency vehicles. Steering wheels are also equipped with multi-colored LEDs to help with navigation.

It also uses Audio-Tactile Conversion, which converts sound data into vibrations through the steering wheel to notify drivers of information about external environments, such as distance from oncoming objects.

Hyundai launched a video campaign titled "Quiet Taxi" to mark the launch of the new technology.