trending Market Intelligence /marketintelligence/en/news-insights/trending/NTcGns-uHNsxhyKzPY7_Uw2 content esgSubNav
In This List

AT&T resumes advertising with YouTube

Blog

Gauging Supply Chain Risk In Volatile Times

Blog

Insight Weekly: Banks' efficiency push; vacuuming carbon; Big Pharma diversity goals

Blog

Smart thermostats gain traction in US, point to modest electricity savings

Blog

The Future of Risk Management Digitization in Credit Risk Management


AT&T resumes advertising with YouTube

AT&T Inc. is resuming advertising on Google LLC's YouTube, nearly two years after the U.S. telecommunications company decided to pull its ads from the video-sharing platform over concerns that the brand's content could appear next to videos promoting extremist views.

In a Jan. 18 company blog post, AT&T Chief Brand Officer Fiona Carter said that "rigorous content tests" have shown a "near-zero result" of AT&T ads appearing alongside unapproved or objectionable content. "This was enough to convince us that our brand could safely return to YouTube," Carter wrote.

YouTube's new testing system uses a customizable list of content categories to be avoided, including violence, extremist and hate speech and adult content.

AT&T was among a number of brands, including Verizon Communications Inc., that removed advertisements from YouTube after some brand content appeared alongside content that promoted terrorism or hate speech.

Google is a unit of Alphabet Inc.