trending Market Intelligence /marketintelligence/en/news-insights/trending/nRDOFWfEaAAF2NItLAexfw2 content esgSubNav
In This List

Most read: CBS, Viacom reunion; ratings woes for NBA


Next in Tech | Episode 168: AI Data Strategies


Next in Tech Bonus Episode: RSA Conference Special Report


MediaTalk | Season 2
EP 14 - The Summer Box Office Begins


Next in Tech | Episode 167: FinOps And Battle For Cloud Costs

Most read: CBS, Viacom reunion; ratings woes for NBA

These are the most read stories of the week.

ViacomCBS eyes revenue opportunities as long merger process closes

Viacom Inc. and CBS Corp. reunited as ViacomCBS Inc. after the market closed Dec. 4. ViacomCBS expects to realize at least $500 million in cost synergies while also generating enhanced distribution, advertising and in-house revenue streams.

NBA commissioner: Shrinking pay TV system key reason for ratings slide

NBA Commissioner Adam Silver pointed to a number of reasons behind the league's early-season ratings woes, notably the erosion of the traditional pay TV system. Speaking at a sports conference in New York, Silver said the legacy pay TV universe is "broken," as the subscriber base has decreased by 20% over the past four years.

Conference Chatter: Cubs owner confident network will have full linear carriage by opening day

Sinclair Broadcast Group Inc. and the Chicago Cubs are preparing to launch a dedicated regional sports network, and the team's owner believes it will secure complete carriage before the start of the 2020 MLB season.

Conference Chatter: NFL exec: Tech companies face high standards to gain major rights package

While Wall Street and media analysts ponder whether big tech companies will score a significant NFL package in the next round of negotiations, a key league executive said they will have to meet high production, advertising and distribution standards. Brian Rolapp, chief media and business officer at the National Football League Inc., said as a guiding principle, the pro football league will not sacrifice reach to maximize dollars but it thinks it can score both.

Tariffs on French goods expected to deter future digital taxes on big tech

The Trump administration's proposal to slap tariffs against $2.4 billion worth of French imports in retaliation to France's digital tax could be a negotiating tactic that experts say may deter other countries from imposing similar taxes. The Office of the U.S. Trade Representative announced tariffs as high as 100% on French goods such as Champagne, cheese, beauty products and handbags.