Sinclair Broadcast Group Inc. appointed Rob Weisbord chief revenue officer of the company, effective Jan. 1, 2018.
In this role, Weisbord will be responsible for developing, executing and leading sales and revenue growth strategies and initiatives for broadcasting, digital, advanced revenue and all networks sales, the company said Dec. 5.
Weisbord has served as senior vice president and COO of Sinclair Digital Group since June 2017 and as COO of Sinclair Digital Group since January 2014. Weisbord will continue lead Sinclair's Digital Group.
