Innovativ Media Group Inc. closed the acquisition of Demand Brands Inc.

Demand Brands is now a wholly owned subsidiary of the company.

Innovativ Media Group also named Bruce Hannan and Guy Peckham new company governors, board members and officers, according to an Aug. 9 news release.

The company said it intends to change its name to reflect the expanding focus of its business, which develops, produces and distributes digital entertainment and other multimedia content.