Hasbro Inc. has trademarked the scent of its iconic Play-Doh.
The scent of modeling compound for children "has always been synonymous with childhood and fun," said Jonathan Berkowitz, senior vice president of global marketing for the Play-Doh brand.
"By officially trademarking the iconic scent, we are able to protect an invaluable point of connection between the brand and fans for years to come," he added.
