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Hasbro trademarks Play-Doh scent

Hasbro Inc. has trademarked the scent of its iconic Play-Doh.

The scent of modeling compound for children "has always been synonymous with childhood and fun," said Jonathan Berkowitz, senior vice president of global marketing for the Play-Doh brand.

"By officially trademarking the iconic scent, we are able to protect an invaluable point of connection between the brand and fans for years to come," he added.