Restaurant discovery platform the Infatuation agreed to buy Zagat, a restaurant review brand, from Alphabet Inc.'s Google Inc.
Financial terms of the deal were not disclosed. The Infatuation and Zagat will operate as two separate brands, with individual platforms, according to a March 5 news release. Zagat will expand user surveys and develop a new tech-driven platform that will create a "stronger, more meaningful alternative to other crowdsourced restaurant reviews."
Zagat was founded in 1979 by Tim and Nina Zagat. The Infatuation, which launched in 2009, covers major cities in both the U.S. and abroad, including New York, Los Angeles, London, Chicago, San Francisco, Austin and Seattle.
Google bought Zagat in 2011 for $151 million. A report in January indicated that the search giant was planning to sell the restaurant review brand.
