Brazil's Banco Bonsucesso SA has changed its name to BS2 as it wants to attract younger generations, Valor Econômico reported.
The name change is a part of a broader strategy based on the launch of a digital platform in March 2018 that combines current accounts with investment and insurance products, including third-party products, in a single application.
"We will not present ourselves as a digital bank, but as a 'hub' of financial products and services," Juliana Pentagna Guimarães, executive director of BS2, told the publication.
