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Brazil's Banco Bonsucesso changes name to BS2 to attract younger clients

Brazil's Banco Bonsucesso SA has changed its name to BS2 as it wants to attract younger generations, Valor Econômico reported.

The name change is a part of a broader strategy based on the launch of a digital platform in March 2018 that combines current accounts with investment and insurance products, including third-party products, in a single application.

"We will not present ourselves as a digital bank, but as a 'hub' of financial products and services," Juliana Pentagna Guimarães, executive director of BS2, told the publication.