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Nestlé's health sciences unit acquires nutrition startup Persona

Nestlé SA on Aug. 22 said its health sciences arm expanded into personalized nutrition with the acquisition of Snoqualmie, Wash.-based dietary supplements distributor Vitamin Packs Inc., better known as Persona, for an undisclosed sum.

According to S&P Global Market Intelligence data, Nestlé Health Science SA acquired the startup through its Atrium Innovations Inc. subsidiary, headquartered in Quebec. Persona will operate under Nestlé Health Science's Atrium Professional Brands.

"We will bring together the technology of Persona and the trusted Atrium Professional Brands' vitamins and supplements," said Nestlé Health Science CEO Greg Behar.

Persona co-founder and CEO Jason Brown said the company will use Nestlé Health Science's research into nutritional health solutions and Atrium's expertise to accelerate growth.

"We will bring consumers and healthcare practitioners the finest personalized nutrition program available while continuing to expand delivery of high-quality personalized daily vitamin and dietary supplement packs direct to consumers' doorsteps through our online subscription service," Brown said.

The unit of the Swiss health and wellness company also plans to expand into further geographies, according to the release.