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China's ByteDance reshuffles management to address growth bottlenecks

Beijing ByteDance Technology Co. Ltd., owner of video app TikTok, reshuffled its top executives with a goal to address growth bottlenecks, KrASIA reported, citing 36Kr.

Chen Lin, chief executive of ByteDance's news aggregator platform Jinri Toutiao, will shift his focus to new ByteDance businesses such as social apps Duoshan and Feiliao, workplace tool Lark, and education products Gogokid and aiKID.

One of Chen's objectives in his new assignment is to create a third product with 100 million daily active users, sources said. The other ByteDance-operated platforms with over 100 million active users are Jinri Toutiao and short video app Douyin.

The management reshuffle also aims to address the stagnating user count of Jinri Toutiao, which had 115 million daily active users in August, a number that it has maintained since the year-ago period, according to market research firm QuestMobile.

Meanwhile, former Baidu Inc. executive Zhu Wenjia, who was promoted to take charge of Toutiao, will now report directly to ByteDance founder Zhang Yiming.