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Cision acquires social media company

Public relations management company Cision Ltd. acquired social media company ApS for an undisclosed sum.

Falcon will be integrated with Cision Communications Cloud and will also continue to be offered as a stand-alone social media platform. Falcon's social media marketing capabilities will immediately be made available to Cision customers, according to a Jan. 3 news release.

" will round out our vision for holistic Earned Media Management that includes not only engagement on broadcast, print, and open web/mobile media channels, but social media as well," Cision CEO Kevin Akeroyd said in a statement.