trending Market Intelligence /marketintelligence/en/news-insights/trending/mJwXWztkGE0opDARzQ54sQ2 content
Log in to other products

Login to Market Intelligence Platform

 /


Looking for more?

Contact Us

Request a Demo

You're one step closer to unlocking our suite of comprehensive and robust tools.

Fill out the form so we can connect you to the right person.

If your company has a current subscription with S&P Global Market Intelligence, you can register as a new user for access to the platform(s) covered by your license at Market Intelligence platform or S&P Capital IQ.

  • First Name*
  • Last Name*
  • Business Email *
  • Phone *
  • Company Name *
  • City *
  • We generated a verification code for you

  • Enter verification Code here*

* Required

In This List

Verizon to sell Tumblr to WordPress parent

Entertainment Promos Take Center Stage Amid Coronavirus Lockdowns

Gauging Supply Chain Risk In Volatile Times

Internet Traffic Spikes By One Third In March

Medical IoT Technology in US Hospitals Helps to Reduce Costs and Improve Care


Verizon to sell Tumblr to WordPress parent

Verizon Communications Inc. has agreed to sell Tumblr Inc. to WordPress owner Automattic Inc. for an undisclosed amount.

Automattic is taking on 200 employees as part of the deal. Tumblr, a social media network that is home to 475 million blogs, was reportedly bought by Automattic for less than $20 million, while another source puts it below $10 million, according to Axios.

The amount is a drop in value over $1.1 billion price that Yahoo, now called Altaba Inc., reportedly paid when it purchased Tumblr in 2013.

Verizon, which acquired Tumblr in 2017 as part of its purchase of Yahoo's operating business, started to explore a sale of the blogging website early this year to improve Verizon Media Group, formerly known as Oath Inc. In 2018, Oath reported lower than expected revenues and earnings due to increased competitive and market pressures.