Czech Republic-based Home Credit International a.s. bankrolled a public relations program in the country to improve the image of China and its government, The Guardian reported citing Aktuálně.cz.
The newspaper also said that the PPF Group NV unit also set up a think tank, Sinoskop - Institut pro současnou Čínu, to compete with Sinopsis, a group of experts that have criticized China and PPF's link to the country.
Home Credit allegedly paid C&B Reputation Management for 2,000 hours of work related to improving the image of China.
The company, which received its Chinese license in 2014, has lent approximately £10 billion to Chinese consumers.
The company told the daily that it paid the public relations firm to "add greater balance" to the debate which has "become one-sided, relentlessly negative and poorly informed."