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Audioboom to use Nielsen's podcast service

Audio and podcasting distribution platform Audioboom Group PLC agreed to subscribe to Nielsen Holdings PLC's Podcast Listener Buying Power Service.

The service will allow companies such as Audioboom to profile shows and match listeners with advertisers and specific program-level insights, according to a Sept. 24 statement.

Nielsen, through its Nielsen Scarborough unit, launched the podcast listener service in August. The service has a sample of more than 30,000 respondents.

Nielsen is a global measurement and data analytics company.