Comscore Inc. introduced its new theater management system software, Comscore Cinema Auditorium Control Engine, or Cinema ACE.

Comscore Cinema ACE, a part of Comscore's Hollywood Software suite of services, is designed to provide exhibitors the ability to connect auditoriums, centralize content management and automate the transfer of features, trailers and encryption keys, according to an Oct. 15 news release.

Cinema ACE features a user friendly interface, new automations to expedite weekly task completion and a simplified web browser-based user interface.

Comscore's current theater management system is installed in cinemas across the U.S., Canada, the U.K., Ireland, Australia and New Zealand. Cinema ACE is currently in use with select partners and will go into wide release for both existing and new clients in November.