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Alliance Data Systems, Sephora enter agreement for branded credit card program

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Alliance Data Systems, Sephora enter agreement for branded credit card program

Alliance Data Systems Corp.'s Columbus, Ohio-based card services business signed an agreement to provide co-brand and private label credit card services for beauty retailer Sephora SA, a unit of LVMH Moët Hennessy Louis Vuitton SE.

As part of the partnership, Alliance Data will support Sephora with integrated marketing programs to drive brand loyalty and sales, while Sephora will have access to Alliance Data's digital capabilities.