Facebook Inc. launched a new camera-focused app for users of its Instagram LLC platform called Threads.
In an Oct. 3 blog post, Robby Stein, Instagram's director of product, said the stand-alone app allows users to stay connected with people on their Instagram accounts in a private space.
Users can customize Threads to control who can reach them and make a list of close friends. The app, which opens directly to the camera, also allows users to add shortcuts and choose from a suggested status or create their own.
"Threads is a stand-alone app designed with privacy, speed and your close connections in mind," wrote Stein. "You can share photos, videos, messages, Stories and more with your Instagram close friends list. You are in control of who can reach you on Threads, and you can customize the experience around the people who matter most."
